Airtrace
For broadcast newsrooms

Know where every story aired.

Airtrace tells you which bulletin each story went out in, how every reporter performs, and keeps all your news agencies in a single desk. It runs on your own server, inside your own network.

Plus Agency Desk: every subscribed agency in one real-time inbox, with search across the whole archive.

No credit card. No internet needed for the trial. Windows Server + PostgreSQL.

  • On-premises
  • Browser-based
  • Turkish and English UI
  • Yearly subscription
The problem

The answer is in the system. Finding it takes a day.

Nobody can say quickly whether a story made it to air, in which bulletin, or how a reporter really did this year. And the wire is a flood of feeds in different formats.

Without Airtrace

  • Checking airing means opening bulletins one by one and comparing headlines.
  • Reporter figures are compiled by hand in spreadsheets, if at all.
  • Each agency has its own screen, folder or format.
  • Finding a story from three years ago is a favour you ask someone.

With Airtrace

  • One question, one answer: which bulletins did this story air in.
  • Stories produced, aired, airing rate and trend per reporter and unit, always current to yesterday.
  • All agencies in one inbox with one category scheme.
  • Full-text search over the agency archive and years of newsroom history.
Module 1 - Reports

Airing and performance, answered in seconds.

Reports works from your newsroom data and refreshes itself every night.

Airing report

Pick one story and see every bulletin it aired in, following the copy chain and the same headline within plus or minus 7 days, 30 days or all time. Or run it for a whole search at once.

  • Statuses: Aired, No air command, Skipped, Killed-planned
  • Summary tiles, time and hour-of-day charts
  • Channel and bulletin bars
  • CSV export for Excel

Reporter performance

Stories produced, how many aired, airing rate and monthly average for each reporter, with the year-over-year trend, grouped by unit.

  • Per reporter and per unit
  • Airing rate and monthly average
  • Year-over-year trend

Archive search

Search many years of historical newsroom data in one place, without touching the live system.

  • Full-text over the whole archive
  • Turkish-aware letter folding
  • Filters and date ranges

Nightly import

Airtrace reads the nightly database dump of the newsroom system you already run and imports it automatically, so reports are at most one day behind.

  • Fully automatic, no manual export
  • Your live system is never queried or slowed
Airing report: bulletins a story aired in asset/img/Airtrace-Setup.exe
Reporter performance with year-over-year trend asset/img/Airtrace-Setup.exe
Archive search over years of newsroom data asset/img/Airtrace-Setup.exe
Module 2 - Agency Desk

Every news agency, one real-time inbox.

AA, AP, DHA, IHA, Reuters and any other XML or folder-based feed, side by side, with one category scheme and one search box.

Real-time inbox

New items arrive as they are published. Filter by agency, type, category, language and region, with multi-select on every filter.

Unified categories

Each agency names its categories differently. Airtrace maps them to one scheme so a filter means the same thing everywhere.

Search the whole archive

Full-text search with Turkish-aware letter folding, "quoted phrases", OR, exclusions and date filters across everything your agencies ever sent.

Photos and videos

Pictures and video are attached to the wire item they belong to, so the story and its media stay together.

Watch lists and alerts

Keep a list of topics, names or places. Matches raise an alert, and breaking news plays a chime.

Assign to a reporter

Turn an agency story into a task. The reporter gets a notification and writes their own view.

Export to another system

Export a story as NewsML 1.2 straight into another newsroom system's ingest folder.

Agency Desk: unified inbox with filters asset/img/Airtrace-Setup.exe

Agency content subscriptions are your own contracts with the agencies.

Permissions and privacy

Everyone sees their own work. Managers see more only when you say so.

By default every staff member sees only their own stories and their own performance. Wider visibility is a deliberate grant.

Own by default

No setup needed to keep reporters from seeing each other's figures.

Unit or whole organisation

Grant a manager their own unit, or the whole organisation.

Per user, group or job title

Give access to one person, to a group, or to everyone holding a job title.

Granting access per user, group or job title asset/img/Airtrace-Setup.exe
How it works

Up and running in three steps.

1

Install

Run one setup.exe on a Windows Server. It installs the server, the database and the agency services.

2

Connect agencies and the nightly import

Point Airtrace at your agency feeds and at the nightly dump of your newsroom database. From then on it imports on its own.

3

Grant access

Staff open it in the browser and see their own work. Give managers their unit or the whole organisation.

Deployment and security

Inside your building. Nothing leaves it.

Airtrace runs entirely on your LAN. No cloud, no external service, and your data never leaves the building.

Windows Server + PostgreSQL

A standard platform your IT team already knows.

Browser-based UI

Nothing to install on workstations. The interface is available in Turkish and English.

One installer

A single setup.exe installs the server, the database and the agency services.

Updates without downtime

New versions are applied while the system stays available.

Works with your newsroom system

Airtrace reads the nightly PostgreSQL dump of the newsroom system you run today. Works with Octopus NRCS data.

Octopus is a trademark of its respective owner; Airtrace is not affiliated with or endorsed by it.

Pricing

Two modules, sold separately.

Yearly subscription, per server. Includes updates and support.

Agency Desk

$500
per agency / year

Real-time agency inbox, archive search, watch lists, assignments, NewsML export.

Reports

$2,000
per year

Airing report, reporter performance, archive search, nightly import.

Example3 agencies + Reports = $3,500 / year
  • Updates included
  • Support included
  • Per server
  • Works offline after activation

After purchase you receive a license code. Open the activation page, enter the code and load the .lic file. After that it works offline.

Fine print: agency content subscriptions are your own contracts with the agencies and are not included in the Airtrace price. Prices are in US dollars, per server, per year.

FAQ

Questions we get asked

How does the free trial work?

Download the installer and use the full Reports and Agency Desk for 30 days. No credit card is asked, and the trial needs no internet connection.

How does activation work offline?

After purchase you receive a license code. On any computer open the activation page, enter the code and load the .lic file into Airtrace. Once activated it needs no internet connection.

Which agencies are supported?

AA, AP, DHA, IHA and Reuters, plus other XML or folder-based feeds. Each agency you add is licensed as one Agency Desk subscription, and the content itself is covered by your own contract with that agency.

Can I connect more agencies than my license covers?

Yes. Connect as many feeds as you like: items from agencies beyond your license are still received and their headlines appear in the inbox, marked unlicensed. Opening them requires adding that agency to your license, so you can see what you are missing before you buy.

Does my data leave the building?

No. Airtrace runs on your own server on your own LAN. There is no cloud component.

Can reporters see each other's figures?

Not by default. Each person sees only their own stories and performance until you grant wider access to a user, a group or a job title.

What happens when the trial ends?

The features stop until a license is activated. Your data is kept, so nothing is lost when you activate later.

Which newsroom systems does it work with?

Airtrace imports the nightly PostgreSQL database dump of the newsroom system you already run. Contact us about other systems.

Find out where your stories aired.

Install it today, with your own data, for free.